SEO stands for 'Seach Engine Optimisation'. In practice it is increasing the quantity and quality of traffic to your website through organic search engine results like Google and Bing. Have you ever thought about what happens when you search something on Google? Most people don't, that is until you want to improve your own website ranking. So how exactly does it work? Google (or any search engine you're using) sends out a 'crawler' that gathers information about all the content they can find on the Internet. The crawlers bring that information back to the search engine to build an 'index'. That 'index' is then processed through an algorithm that tries to match all that data with your search query giving you your search result.
Search Engine Optimisation is not a once off thing you can do, it takes maintenance but if you have the basics set up correctly, maintaining your SEO is easier than you might think. Here we've put together a step by step list of things you can easily do to improve your websites ranking.